Privacy Policy
1. Introduction and Scope
This Privacy Policy describes how AETHERIUM TRADE LTD (hereinafter referred to as the "Company") collects, uses, stores, and protects the personal data of users located in the European Union, in strict compliance with the General Data Protection Regulation (GDPR). This policy applies regardless of whether you interact with us through our official website (aetheriumtrade.com), offline channels, or other business channels. Just as our luggage provides secure protection for your belongings, we will provide a strong safeguard for your personal data.
2. Types of Personal Data Collected
The data we collect includes, but is not limited to:
Identity Information: Name, gender, contact information (email, phone), address, etc., used for order fulfillment and identity verification
Transaction Data: Order details, payment information, invoice records, etc., to ensure compliance and traceability of transaction processes
Behavioral Data: Website browsing history, product collection preferences, search history, etc., to optimize your shopping experience
Device Information: IP address, browser type, device identifiers, etc., used to ensure website security and functionality
This data is considered "digital luggage" and will be handled with the same care as your valuables.
3. Legal Basis for Data Processing
According to Article 6 of the GDPR, our data processing is based on the following lawful bases:
Performance of Contract: Necessary to fulfill the order, delivery, and after-sales service for luggage.
User Consent: For non-essential services such as personalized recommendations and marketing campaigns (you may withdraw your consent at any time).
Legal Obligation: To comply with EU tax, customs, and other regulations requiring the retention of transaction and logistics records.
Legitimate Interest: Analyzing user needs to improve product design (e.g., optimizing luggage storage functions) without prejudice to user rights.
4. Data Use and Sharing
Core Purposes: Order processing, logistics tracking, after-sales service, product quality improvement, and user experience optimization.
Data Sharing: Sharing with third-party service providers (e.g., payment processors, logistics providers, and customs agents) only when necessary and under a data processing agreement requiring them to adhere to equivalent standards of protection.
Prohibited Practices: Your personal data will never be sold to any third party, nor will it be used for commercial purposes unrelated to travel equipment.
5. Data Retention Period
Transaction and Logistics Data: Retained for 7 days from the date of order completion. Years (in compliance with EU accounting and tax regulations)
Marketing data: Automatically deleted after you withdraw your consent or after 12 consecutive months of inactivity
Website behavior data: Anonymized, but retained for long-term product analysis; raw data is retained for 6 months
Dispute-related data: Retained until the dispute is resolved or the statutory limitation period expires, but not for a maximum of 3 years
Expired data will be disposed of in an environmentally friendly manner, using irreversible technology, similar to discarded packaging materials. 6. User Data Rights
You have the following rights under the law, which can be obtained by submitting a written request to [email protected]:
Right of Access: Obtain details of the processing of your personal data (e.g., reviewing order details and browsing history)
Right of Correction: Request correction of inaccurate data (e.g., adjusting the dimensions of a suitcase)
Right of Erasure: Request deletion of your data under certain conditions ("right to be forgotten")
Right of Restriction of Processing: Temporarily freeze data processing activities (e.g., suspend marketing push notifications)
Right of Data Portability: Obtain personal data in a structured format (e.g., export order history)
Right of Objection: Object to data profiling based on legitimate interests (e.g., opting out of product improvement research).
We will respond to your request within one month, or up to two months in complex cases, with prior notice.
7. Cookies and Tracking Technologies
Necessary Cookies: Used for core services like shopping cart functionality and login verification. User consent is not required.
Analytical Cookies: Used to optimize the website experience (e.g., ranking popular luggage styles). Your consent is required.
Marketing Cookies: Used for personalized recommendations (e.g., displaying similar products based on browsing history). Separate consent is required.
You can adjust your cookie preferences at any time through the website settings. We do not automatically grant consent by default, in compliance with e-Privacy regulations.
8. Data Security and Breach Notification
We use bank-grade encrypted transmission, hierarchical access rights management, and other technical measures to protect data security. In the event of a data breach:
We will notify EU Data Protection Authorities (DPAs) within 72 hours and submit a detailed incident report.
If the breach poses a high risk, affected users will be promptly notified via email, SMS, or other means, including a risk description and remediation measures.
We will establish an emergency response team to initiate an investigation and implement data protection measures within 48 hours.
9. Cross-border Data Transfers
If your data is transferred outside the EU, we will employ the following safeguards:
Execute EU Standard Contractual Clauses (SCCs) with the recipient.
Prioritize data service providers from GDPR-approved "whitelist" countries.
Ensure that cross-border data transfers do not compromise protection standards, just as we apply uniform quality standards to our luggage sold globally.
10. Complaints and Dispute Resolution
If you believe your data rights have been infringed, you may:
Contact our Data Protection Officer (DPO) at the email address above.
File a complaint with an EU data protection authority (such as your country's DPA).
Seek support from a non-profit organization or file a lawsuit in a competent court.
11. Policy Updates
This policy will be updated as needed based on regulatory changes and business needs. Significant changes will be announced via website announcements and emails. The most current version will always be posted on aetheriumtrade.com.
Just as our luggage protects your travels, this policy safeguards your data throughout your journey. If you have any questions, please contact us at [email protected].
AETHERIUM TRADE LTD.